The primary difference between a company's mission statement and the company's strategic vision is that
A)mission statement explains why it is essential to make a profit, whereas the strategic vision explains how the company will be a moneymaker.
B)mission statement typically concerns a company's present business scope and purpose, whereas a strategic vision sets forth "where we are going and why."
C)mission statement deals with how to please customers, whereas a strategic vision deals with how to please shareholders.
D)mission statement deals with "where we are headed," whereas a strategic vision provides the critical answer to "how will we get there?"
E)mission statement addresses "how we are trying to make a profit today," while a strategic vision concerns "how will we make money in the markets of tomorrow?"

Question

Quizplus · Accepted Answer

A company's mission statement typically outlines its current business scope and purpose, while a strategic vision sets forth a desired future state and the reasons behind the company's aspirations. Essentially, a mission statement answers "who we are and what we do," while a strategic vision answers "where we are going and why."

The Primary Difference Between a Company's Mission Statement and the Company's