Why should long-run objectives take precedence over short-run objectives?
A) The focus is placed on improving performance in the long term.
B) Long-run objectives are necessary for achieving long-term performance and stand as a barrier to undue focus on short-term results.
C) Long-run objectives will satisfy shareholder expectations for progress.
D) Long-run objectives will force the company to deliver performance improvement in the current period.
E) Long-run objectives will keep the company in line with its balanced scorecard.
Correct Answer:
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