Avon Products at one point secured information about its biggest rival, Mary Kay Cosmetics, by having its personnel search through the garbage bins outside MKC's headquarters. This is an example of
A)how companies in an industry can sustain good track records for revenue growth and profitability.
B)strategic moves rivals are likely to make next.
C)industry key factors for future competitive success.
D)lawful gathering of competitive intelligence.
E)lawful but probably unethical gathering of competitive intelligence.

Question

Quizplus · Accepted Answer

Avon's actions of searching through MKC's garbage bins can be considered legal, but they are probably unethical. This is because it violates privacy and leads to an invasion of personal property. It is not an acceptable way to gather competitive intelligence. Therefore, the best choice is E.

Avon Products at One Point Secured Information About Its Biggest