Competitive pressures stemming from buyer bargaining power tend to be weakest in which of the following circumstances?
A)Most consumers vary the brands they choose for their cookware and kitchen gadgets.
B)There is a global decline in the demand for cable television services.
C)The commercial jet aviation manufacturing industry offers highly differentiated products.
D)The Internet offers a huge amount of information on a variety of products.
E)Heinz owns a metal-can manufacturing subsidiary to cut back on supplier costs.

Question

Quizplus · Accepted Answer

In industries where products are highly differentiated, buyers have less power to negotiate prices and terms because they cannot easily find substitutes for the specific product they want. This is especially true in industries like commercial jet aviation, where products are complex and costly to replicate.

Competitive Pressures Stemming from Buyer Bargaining Power Tend to Be