A strategic group
A)consists of those industry members that are growing at about the same rate and have similar product line breadth.
B)includes all rival firms having comparable profitability.
C)is a cluster of industry members with similar competitive approaches and market positions in the market.
D)consists of those firms whose market shares are about the same size.
E)is made up of those firms having comparable profit margins.

Question

Quizplus · Accepted Answer

A strategic group refers to a cluster of industry members who have similar competitive approaches and market positions. It is not based solely on growth rate, product line breadth, profitability, market share or profit margins, although these factors may be considered as part of the grouping criteria.

A Strategic Group