Which of the following pairs of variables are least likely to be useful in drawing a strategic group map?
A)geographic market scope and degree of vertical integration
B)brand name reputation and distribution channel emphasis
C)product quality and product-line breadth
D)level of profitability and size of market share
E)price/perceived quality and image range and the extent of buyer appeal

Question

Quizplus · Accepted Answer

Strategic group maps are designed to analyze the competitive positions of firms in an industry based on key dimensions that differentiate those firms. Level of profitability and size of market share, while important metrics, do not directly reflect strategic choices or positions but rather the outcomes of those strategies. Other pairs (A, B, C, E) represent strategic choices or positions that firms can actively manage and differentiate on.

Which of the Following Pairs of Variables Are Least Likely