Whole Foods has invested heavily into a system for gathering competitive intelligence about the strategic direction and likely moves of key rivals in the supermarket industry. Doing so allows Whole Foods to determine which rivals are pursuing all of the following, except
A)the best strategy.
B)flawed or weak strategies.
C)strong performance objectives.
D)reliable resources and capabilities.
E)similar competitive approaches.

Question

Quizplus · Accepted Answer

Whole Foods invests in gathering competitive intelligence in order to identify key rivals' strategies, performance objectives, resources, and capabilities. The purpose of this investment is to identify which rivals have flawed or weak strategies and which rivals are pursuing the best strategies. Additionally, Whole Foods uses this intelligence to develop its own strategies and competitive approaches. Therefore, option E (similar competitive approaches) is the only one that does not fit with the purpose of Whole Foods' investment in competitive intelligence.

Whole Foods Has Invested Heavily into a System for Gathering