Which of the following is particularly pertinent in evaluating whether an industry presents a sufficiently attractive business opportunity?
A)the industry's growth potential, whether competition appears destined to become stronger or weaker, and whether the industry's overall profit prospects are above average, average, or below average
B)an assessment of which firms in the industry have the best and worst competitive strategies, whether the number of strategic groups in the industry is increasing or decreasing, and whether economies of scale and experience curve effects are a key success factor
C)whether there are more than five key success factors and more than five barriers to entry
D)constructing a strategic group map and assessing the attractiveness of the competitive position of each strategic group
E)whether the market leaders enjoy competitive advantages and how hard it is to develop a strongly differentiated product

Question

Quizplus · Accepted Answer

The growth potential of the industry, competition strength, and overall profit prospects are important factors to determine if an industry is an attractive business opportunity. The other choices are also relevant in assessing an industry's attractiveness, but A is the most pertinent.

Which of the Following Is Particularly Pertinent in Evaluating Whether