Nestlé's brand management capabilities for its 2000-plus food, beverage, and pet care brands are
A) known as productive inputs or competitive assets, while human assets and intellectual capital are, which are considered capabilities or competencies.
B) representative of physical resources only.
C) part of an inventory or collection of the firm's strengths, weaknesses, opportunities, and threats.
D) categorized as tangible and/or intangible resources
E) intangible resources only, because they consist of patents, copyrights, and technological processes.
Correct Answer:
Verified
Q1: A capability of the firm is not
Q2: The difference between a resource and a
Q4: Key functional strategies of a company include
Q5: Among W.L. Gore's tangible resources are
A)human assets
Q6: A company's resources and capabilities represent
A)the firm's
Q7: A company that lacks a stand-alone resource
Q8: Key financial ratios that could help analysts
Q9: One important indicator of how well a
Q10: In evaluating how well a company's strategy
Q11: Tangible resources include
A)human assets and intellectual capital,
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