SWOT analysis is a simple but powerful tool for
A)gauging whether a company has a cost-competitive value chain.
B)sizing up a company's resources and capabilities, strengths and deficiencies, its market opportunities, and the external threats to its future well-being.
C)evaluating whether a company is in the most appropriate strategic group.
D)determining a company's competitive strength vis-à-vis close rivals.
E)identifying the market segments in which a company is strongly positioned and weakly positioned.

Question

Quizplus · Accepted Answer

SWOT analysis is primarily used to evaluate a company's internal resources and capabilities (such as strengths and deficiencies) as well as external factors (such as market opportunities and potential threats). It is not specifically focused on cost competitiveness, strategic group, competitive strength, or market segmentation.

SWOT Analysis Is a Simple but Powerful Tool for