If you were asked to conduct a SWOT analysis for Nike, you would not evaluate which of these market opportunities?
A)serving additional customer groups or market segments.
B)growing buyer preferences for substitutes for the industry's product.
C)acquiring rival firms or companies with attractive technological expertise or capabilities.
D)expanding into new geographic markets.
E)demographic trends that favor increased repeat purchases and/or higher volume purchases of the company's product.

Question

Quizplus · Accepted Answer

Evaluating growing buyer preferences for substitutes for the industry's product is not a market opportunity, but rather a threat that should be analyzed as part of the company's SWOT analysis. The other options listed all represent potential opportunities that Nike could consider in its strategic planning.

If You Were Asked to Conduct a SWOT Analysis for Nike