Because the Timing of a Strategic Move Can Be Just

Because the timing of a strategic move can be just as important as the choice of move to make, a company's best option with respect to timing of an action is

A) to be the first mover.
B) to be a fast follower.
C) to be a late mover (because it is cheaper and easier to imitate the successful moves of the leaders and moving late allows a company to avoid the mistakes and costs associated with trying to be a pioneer-first-mover disadvantages usually overwhelm first-mover advantages) .
D) to be the last mover-playing catch-up is usually fairly easy and almost always is much cheaper than any other option.
E) to carefully weigh the first-mover advantages against the first-mover disadvantages and act accordingly.