You have been asked to consult with Sonic.net, a regional Internet Service Provider, about the advisability of competing abroad. Your assessment of the opportunities for Sonic.net to craft a strategy to compete in one or more countries in the world would not necessarily
A)evaluate country-to-country differences in consumer buying habits and buyer tastes and preferences.
B)evaluate country-to-country variations in host government restrictions and requirements and fluctuating exchange rates for the company's offerings in each different country market or whether to offer a mostly standardized product worldwide.
C)evaluate which countries to locate company operations for maximum locational advantage, given country-to-country variations in wage rates, worker productivity, energy costs, tax rates, and the like.
D)evaluate a multidomestic strategy that considers the world market as a mostly homogeneous market.

Question

Quizplus · Accepted Answer

Option D, a multidomestic strategy that considers the world market as a mostly homogeneous market, is not advisable as it overlooks the significant country-to-country differences that should be considered when crafting a strategy to compete abroad. Choices A, B, and C all address important factors that should be evaluated when assessing the feasibility of competing in one or more countries in the world.

You Have Been Asked to Consult with Sonic