Which statement is not a reason BP implemented a multidomestic competitive strategy to market its Castrol oil lubricants around the world?
A)Buyers in different countries are attracted to different product attributes.
B)The benefits from global integration and standardization are high.
C)Industry conditions and competitive forces in each national market differ in important respects.
D)The mix of competitors in each country market varies from country to country.
E)Winning in one country market does not necessarily signal the ability to fare well in other countries.

Question

Quizplus · Accepted Answer

The statement "The benefits from global integration and standardization are high" is not a reason why BP implemented a multidomestic competitive strategy. In fact, a multidomestic strategy emphasizes customization and adaptation to local conditions, rather than global integration and standardization. The other statements provide valid reasons for implementing a multidomestic strategy, such as differences in buyer preferences, industry conditions, and competition in different national markets.

Which Statement Is Not a Reason BP Implemented a Multidomestic