The most unlikely element of a localized multidomestic strategy is
A)granting country managers fairly wide strategy-making latitude
B)scattering plants across many host countries, each producing product versions for local area markets
C)adapting marketing and distribution to the buying habits, customs, and culture of each host country
D)considering the preference for local suppliers (use of some local suppliers may be mandated by host governments)
E)selling directly to buyers (perhaps via the company's website)to avoid having to establish networks of wholesale/retail dealers in each country market

Question

Quizplus · Accepted Answer

Selling directly to buyers (option E) is the most unlikely element of a localized multidomestic strategy as it goes against the idea of adapting marketing and distribution to the buying habits, customs, and culture of each host country (option C). Selling directly to buyers may not necessarily take into account the unique preferences of buyers in different countries, and may not be feasible in countries with low levels of internet penetration or where online shopping is not a common practice. The other options listed (A, B, and D) are typical elements of a localized multidomestic strategy.

The Most Unlikely Element of a Localized Multidomestic Strategy Is