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On June 26, 2018, CEO John Flannery of General Electric

Question 42

Multiple Choice

On June 26, 2018, CEO John Flannery of General Electric Company (GE) announced that the company planned to spin off its healthcare business and divest its stake in oil-services firm Baker Hughes. The slimmed-down company would re-focus on jet engines, power plants and renewable energy. What was not an important consideration for CEO Flannery when evaluating the merits of this diversified company's new strategy?


A) assessing the competitive strength of each business GE had previously diversified into
B) determining which business units were cash cows and which ones were cash hogs, and then evaluating how soon GE's cash hogs could be transformed into cash cows
C) analyzing the strategic fits and resource fits among the various sister businesses
D) assessing the attractiveness of the industries GE had previously diversified into, both individually and as a group
E) ranking the performance prospects of the current portfolio of GE businesses from best to worst and deciding what priority to give each of the company's business units in allocating resources

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