As a rule, the key indicators of industry attractiveness, for all the industries represented in a diversified company's business portfolio, should not be measured on such attractiveness factors as
A)market size and projected growth rate.
B)emerging opportunities and threats, and the intensity of competition.
C)resource requirements and the presence of cross-industry strategic fits.
D)seasonal and cyclical factors, industry profitability, and whether an industry has significant social, political, regulatory, and environmental problems.
E)the utility of the products for consumers from all age groups.

Question

Quizplus · Accepted Answer

The utility of the products for consumers from all age groups is not a key indicator of industry attractiveness. The other choices (market size and projected growth rate, emerging opportunities and threats, intensity of competition, resource requirements and presence of cross-industry strategic fits, seasonal and cyclical factors, industry profitability, and significant social, political, regulatory, and environmental problems) are all important factors to consider when evaluating the attractiveness of an industry.

As a Rule, the Key Indicators of Industry Attractiveness, for All