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Indra Nooyi Is CEO of PepsiCo, a Diversified Consumer Products

Question 69

Multiple Choice

Indra Nooyi is CEO of PepsiCo, a diversified consumer products company. What does a competitive strength score above 5 tell her about PepsiCo's position in the market?


A) that PepsiCo's business units are all fairly strong market contenders in their respective industries
B) that PepsiCo's units are all fairly weak market contenders in their respective industries
C) that PepsiCo will not likely perform well over the next five years
D) that PepsiCo's competitive strength score is meaningless unless it is comparable to Coca-Cola's competitive strength score
E) that PepsiCo's rivals will likely prevail in the race to achieve sustainable competitive advantage

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