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Capturing Cross-Business Strategic-Fit Benefits Via a Strategy of Related Diversification

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Capturing cross-business strategic-fit benefits via a strategy of related diversification builds shareholder value in ways that shareholders cannot undertake by simply owning a portfolio of stocks of companies in different industries. Provide (1)an example showing how a strategy of related diversification benefited both companies and (2)an example showing how a strategy of related diversification did not benefit both companies. On balance, is related diversification a wise move for a corporation?

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The 2015 merger between Kraft Foods and ...

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