What are the principal managerial components of the strategy execution process developed by Zara, the world's largest fashion retail chain?
A)producing and marketing high fashion clothing that retail for luxury prices
B)using periodic deep discounting to move unsold clothing inventory
C)tightly aligning design, production, advertising, and real estate with the overall strategy of fast fashion
D)meeting industry standards in how value chain activities are performed
E)spending no money on advertising, which is a hallmark of cost-effective strategy execution

Question

Quizplus · Accepted Answer

Zara's strategy execution process revolves around the concept of "fast fashion," which involves aligning design, production, advertising, and real estate in a tightly integrated manner to ensure rapid response to changing trends and customer preferences. This approach allows the company to minimize lead times and quickly bring new designs to market, which sets it apart from competitors. Zara's strategy also involves a focus on quality, speed, and flexibility, as well as a willingness to experiment with design and production processes to stay ahead of the competition.

What Are the Principal Managerial Components of the Strategy Execution