Transforming Core Values and Ethical Standards into Cultural Norms NEVER

Transforming core values and ethical standards into cultural norms NEVER involves

A) instituting procedures for enforcing ethical standards.
B) immediately dismissing any employee caught violating the company's code of ethics or disregarding core values.
C) screening out job applicants who do not exhibit compatible character traits.
D) periodically having ceremonial occasions to recognize individuals and groups who display the values and ethical principles.
E) having senior executives frequently reiterate the importance and role of company values and ethical principles at company events and internal communications to employees.