Social ________ embrace(s)software and processes that include the collective intelligence of a firm's customers to more finely tune the offer and build intimacy between an organization and its customers.

Question

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CRM (Customer Relationship Management) systems are designed to manage a company's interactions with current and potential customers, utilizing data analysis about customers' history with a company to improve business relationships, specifically focusing on customer retention and ultimately driving sales growth.

Social ________ Embrace(s)software and Processes That Include the Collective Intelligence