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A(n)________ Is a Written,formalized Plan That Details the Product,pricing,distribution,and Promotional

Question 18

Multiple Choice

A(n) ________ is a written,formalized plan that details the product,pricing,distribution,and promotional strategies that will enable the brand in question to accomplish specific marketing objectives.


A) strategic plan
B) creative message strategy
C) marketing plan
D) integrated marketing communications plan
E) positioning statement

Correct Answer:

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