A(n)________ provides in-depth detail on the execution of the (traditional)promotional portion of a brand's marketing plan.

Question

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An integrated marketing communications plan provides in-depth detail on the execution of the promotional portion of a brand's marketing plan. It includes a detailed strategy for the integration and coordination of all marketing communication tools and tactics to deliver a clear and consistent message to the target audience. It includes advertising, sales promotion, personal selling, public relations, direct marketing, and digital marketing, among others. The plan outlines the goals, target audience, message, budget, and timeline for each communication tool, as well as the metrics and evaluation methods to measure the effectiveness of the communication efforts.

A(n)________ Provides In-Depth Detail on the Execution of the (Traditional)promotional