A love mark is a brand that has created a special connection with its target market, resulting in passionate loyalty and a strong emotional bond. It goes beyond traditional brand loyalty and inspires love and devotion from consumers.

Solved

A Love Mark

Question 39

Multiple Choice

A love mark:

A) is an exceedingly positive review on a social media site.
B) is a brand that commands passionate loyalty from its target market.
C) is the collection of positive word-of-mouth responses on a company's web page.
D) occurs after a brand collects 1000 "Likes" on its Facebook page.
E) is a special price promotion a company offers only its loyal customers.

Correct Answer: