________ captures the heart of what the brand is and what the sponsor wants it to become.

Question

Quizplus · Accepted Answer

A positioning statement captures and communicates the unique place and value of a brand in the minds of its target audience. It is a concise statement that should highlight the brand's strengths and differentiate it from its competitors. Therefore, it is a crucial element of any integrated marketing communications plan as it sets the foundation for all the messaging and creative strategies that follow.

________ Captures the Heart of What the Brand Is and What