Coca-Cola increases their budget for social media marketing so that its respective social media marketing budget outweighs Pepsi's social media marketing budget.Which of the following is being characterized in this scenario?

Question

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The competitive parity method is a marketing strategy in which a company sets its marketing budget based on the marketing budgets of its competitors. In this scenario, Coca-Cola is increasing its social media marketing budget so that it outweighs Pepsi's social media marketing budget, which is an example of the competitive parity method.

Coca-Cola Increases Their Budget for Social Media Marketing So That