________ segmentation refers to segmenting markets by personality,motives,lifestyles,and attitudes and opinions.
A) Geographic
B) Demographic
C) Psychographic
D) Benefit
E) Behavioral

Question

Quizplus · Accepted Answer

Psychographic segmentation involves segmenting markets by personality, motives, lifestyles, and attitudes and opinions. Geographic segmentation divides the market based on geographical units such as region, city, or climate. Demographic segmentation involves dividing the market based on demographic variables such as age, gender, education, income, and occupation. Benefit segmentation refers to dividing the market based on the benefits sought by customers, while behavioral segmentation involves dividing the market based on consumer behavior towards a product or service.

________ Segmentation Refers to Segmenting Markets by Personality,motives,lifestyles,and Attitudes and Opinions