When BMW identified segments such as "upper liberals" (socially conscious),"post moderns" (individualistic),"upper conservatives" (traditional thinkers),and "modern mainstream" (familyoriented),________ segmentation is being used.

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Psychographic segmentation is being used because these segments are based on consumers' attitudes, values, beliefs, and lifestyles rather than their geographic, demographic, benefit, or behavioral characteristics. The identified segments reflect consumers' underlying psychographic differences, such as their social consciousness, individualism, traditionalism, and family orientation.

When BMW Identified Segments Such as "Upper Liberals" (Socially Conscious),"post