To celebrate its 10th anniversary,Jet Blue promoted $10 fares on Facebook,targeting Facebook users who were fans or friends of JetBlue and those who had a vacation-related status message on their Walls.This is an example of ________.

Question

Quizplus · Accepted Answer

This is a clear example of a sales promotion, as JetBlue is offering a special price to celebrate its 10th anniversary. The promotion targets specific groups on Facebook, but it is not an advertisement, as it is not a paid message placed in a traditional media outlet. It is also not public relations, as the promotion is focused on driving sales rather than managing the company's reputation. Lifestream aggregation and personal selling are not relevant to this example.

To Celebrate Its 10th Anniversary,Jet Blue Promoted $10 Fares on Facebook,targeting