The need for contact immediacy is a key factor in creating social media addiction.

Question

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Contact immediacy, or the desire for instant communication and gratification, is a major driver of social media addiction. People become accustomed to the quick feedback loop and constant contact that social media provides, making it difficult to disengage from these platforms. The need for immediate connection with others can lead to compulsive checking of social media accounts, which can further reinforce addiction behaviors.

The Need for Contact Immediacy Is a Key Factor in Creating