If Huggies' describes their target market as primarily female,between the ages of 20 and 40,and in the parenting (early)years of the family life cycle,they are using demographic segmentation.

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Demographic segmentation divides the market based on variables such as age, gender, income, family life cycle, and education level. In this case, Huggies is using gender, age, and family life cycle to identify their target market.

If Huggies' Describes Their Target Market as Primarily Female,between the Ages