Converting lurkers into active users in an online community is related to the online community characteristic of ________.
A) conversations
B) presence
C) democracy
D) standards of behavior
E) level of participation

Question

Quizplus · Accepted Answer

The level of participation is the most relevant characteristic to converting lurkers into active users. Lurkers are individuals who read but do not participate in an online community. To convert them into active users, the online community needs to increase the level of participation through various means, such as using gamification techniques or encouraging engagement through incentives. The other options, such as conversations, presence, democracy, and standards of behavior, are important characteristics of an online community, but they are not directly related to converting lurkers into active users.

Converting Lurkers into Active Users in an Online Community Is