Opinion Leaders

Opinion leaders:

A) tend to be similar to the consumer in terms of their values and beliefs, so they possess referent power.
B) are more convincing to the extent that they are homophilous rather than heterophilous.
C) tend to be slightly higher in terms of status and educational attainment than those they influence.
D) are often among the first to buy new products, so they absorb much of the risk.
E) All of the above