Word of mouth tends to be less reliable and trustworthy than messages from more formal marketing channels.

Question

Quizplus · Accepted Answer

This statement is actually false. Many studies have shown that word of mouth is often more effective and trusted compared to formal marketing channels. This is because people are more likely to trust recommendations from their friends and family, rather than messages from companies trying to sell their products or services. Additionally, word of mouth often carries more emotional weight and authenticity, which can make it more persuasive.

Word of Mouth Tends to Be Less Reliable and Trustworthy