Word of mouth is not particularly powerful when the consumer is relatively unfamiliar with the product category.

Name: Word of mouth is not particularly powerful when the consumer is relatively unfamiliar with the product category.
Brand: Quizplus
Rating: 5.0 (33 reviews)

Question

Quizplus · Accepted Answer

Word of mouth is particularly powerful when consumers are unfamiliar with a product category, as they rely more on recommendations and experiences shared by others to make informed decisions.

Word of Mouth Is Not Particularly Powerful When the Consumer