________ is a term that describes the extent to which a brand has delivered a value in exchange for the attachment fans have awarded it.
A) Message internalization
B) Return on emotion
C) Earned reach
D) Fandom
E) Brand engagement

Question

Quizplus · Accepted Answer

Return on emotion (ROE) is a metric that measures the emotional impact a brand has on its fans and their willingness to engage with the brand in return. It looks at how well a brand has delivered value to its fans and how loyal they are as a result. ROE is a key factor in building and maintaining brand engagement and fandom.

________ Is a Term That Describes the Extent to Which