On the ________ continuum,people can simply acknowledge a brand or they can work with a brand to develop new products.
A) brand profile
B) derivative branded content
C) brand engagement
D) friendvertising
E) participatory advertising

Question

Quizplus · Accepted Answer

The options presented are all related to branding or advertising, but the only one that fits the description provided is brand engagement. The continuum described ranges from simple brand recognition to active collaboration in product development, which suggests a spectrum of levels of engagement with a brand. Derivative branded content and friendvertising refer to specific marketing strategies and participatory advertising may involve some degree of collaboration with consumers, but none of these fully capture the scope of the continuum described. Only brand engagement is directly related to the concept of consumers' active involvement with a brand.

On the ________ Continuum,people Can Simply Acknowledge a Brand or They