________ conceptually assesses the extent to which a brand has delivered a value in exchange for the attachment fans have awarded it.
A) API
B) Switching cost analysis
C) Message internalization
D) Dunbar's Number
E) Return on emotion

Question

Quizplus · Accepted Answer

Return on emotion (ROE) is a metric that conceptually assesses the extent to which a brand has delivered value in exchange for the attachment that fans have awarded it. It measures the emotional connection that customers have with a brand and how that translates into business performance. ROE considers factors such as customer loyalty, engagement, and advocacy to determine how much emotional value a brand provides to its customers.

________ Conceptually Assesses the Extent to Which a Brand Has