Ensuring that a company's own sites link to each other in sequence and then back to the original site is known as ________.

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This practice is known as three-way linking. It is a SEO tactic that aims to manipulate search engine rankings by building a network of backlinks between multiple websites owned by the same person or company. By building these backlinks, the websites can appear to be more popular and authoritative to search engines, which can improve their rankings. However, this practice is considered unethical by many and can result in penalties or even a ban from search engines.

Ensuring That a Company's Own Sites Link to Each Other