An example of cultural co-creation is the enlistment of consumers' input by Jones Soda on its packages and flavors.

Question

Quizplus · Accepted Answer

Cultural co-creation involves actively involving consumers in the ideation, design, and development of products, services, or marketing initiatives. In the case of Jones Soda, the company crowdsourced flavor ideas and used consumer-submitted photos on its soda bottles, showing a successful example of cultural co-creation.

An Example of Cultural Co-Creation Is the Enlistment of Consumers