Taylor gets lost in playing Call of Duty to the point that he has now developed a strong love for a Jeep Wrangler,which is prominently advertised and used by characters in the game.Which of the following provides an explanation for this development?

Question

Quizplus · Accepted Answer

Narrative transportation theory explains how individuals become so absorbed in a story that it affects their attitudes and desires, such as Taylor's newfound love for the Jeep Wrangler from the game.

Taylor Gets Lost in Playing Call of Duty to the Point