Dark Play ARG Games Are Specifically Characterized As

Dark play ARG games are specifically characterized as:

A) allowing the player to direct how the story underlying the game develops.
B) involving two or more different media.
C) acknowledging the need for a team approach to solve the mystery within the game.
D) disguising the sponsoring brand of the game itself.
E) having a story that seeks to intrigue the audience and the brand benefits merely from its sponsorship or association with the story.