Which One of the Following Statements About ARGs Is FALSE

Which one of the following statements about ARGs is FALSE?

A) ARGs are welcomed brand messages among gamers.
B) The ARG games encourage enthusiasts to seek out new information as it is presented in the game.
C) ARGs do not invade people's space with a brand message.
D) ARGs require very little effort from initial conception through planning and execution.
E) ARGs require constant monitoring and input from the game architects through to the game's end.