Social media listening is the social media research approach of ________.

Question

Quizplus · Accepted Answer

Social media listening involves observing and analyzing social media conversations and activities, making it a form of observational research. Survey research involves asking specific questions to a sample of individuals, while ethnographic research involves immersing oneself in a community or culture to observe behavior. Sentiment research and netnography research are both forms of social media listening, focusing specifically on analyzing the sentiment or culture of online communities, respectively.

Social Media Listening Is the Social Media Research Approach of ________