________ is an approach used to identify the presence of concepts and themes within qualitative data sets.
A) Text mining
B) Content analysis
C) Sentiment analysis
D) Opinion mining
E) Netnography

Question

Quizplus · Accepted Answer

Content analysis is a widely used approach in qualitative research to identify themes and concepts in textual data. It involves identifying and analyzing patterns, topics, and themes within the data set, which allows researchers to draw inferences and conclusions from the data. Text mining, sentiment analysis, opinion mining, and netnography are related but distinct approaches that may be used in conjunction with content analysis.

________ Is an Approach Used to Identify the Presence of Concepts