A researcher might test a hypothesis that TV commercials reinforce traditional sex-role attitudes by sampling a large number of ads that aired during a certain period of time,and comparing the occupations that male versus female actors portrayed.Which of the following types of research approaches is being employed here?
A) text mining
B) content analysis
C) sentiment analysis
D) opinion mining
E) netnography
Correct Answer:
Verified
Q46: Step 3 in sentiment analysis is to:
A)
Q47: _ is an approach used to identify
Q48: Which of the following words would most
Q49: _ move through the designated websites and
Q50: The people or families to which we
Q52: Step 4 in sentiment analysis is to:
A)
Q53: _ represents a gap between the sampling
Q54: An available list that approximates the population
Q55: A social media research study sets out
Q56: _ in a content analysis are labels
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