Firefly MB,a global qualitative research company,conducted a global study of consumer views of social media and social media marketing.They found that the many specialty communities and groups in social media make finding participants with specific characteristics easier.

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According to Firefly MB's global study on consumer views of social media and social media marketing, the many specialty communities and groups in social media make finding participants with specific characteristics easier. Therefore, the statement is true.

Firefly MB,a Global Qualitative Research Company,conducted a Global Study of Consumer