________ measure focus on the outcomes that directly or indirectly support the success of the brand.
A) Activity metrics
B) Viewthroughs
C) Return metrics
D) Clickthroughs
E) Interaction metrics

Question

Quizplus · Accepted Answer

Return metrics, unlike activity or interaction metrics, measure the actual results or success of a brand. Clickthroughs and viewthroughs only measure website traffic or ad views respectively, which do not directly indicate brand success.

________ Measure Focus on the Outcomes That Directly or Indirectly