If we estimate that Dunkin' Donuts earns $500,000 in gross revenue due to its Twitter presence,at a cost of $100,000 in time investment,the ROI for the microblogging activity is 400 percent.This is an example of:
A) the return on investment model.
B) the return of impressions model.
C) the return on social media impact model.
D) the return on target influence model.
E) the return on earned media model.
Correct Answer:
Verified
Q20: Relative pull is defined as:
A) the number
Q21: The return on impressions model:
A) demonstrates how
Q22: Tracking the number of followers and fans,comments,likes,recommendations
Q23: SMROI answers the question:
A) How much income
Q24: Tracking the number and timing of blog
Q26: Tracking ROI and cost reduction would be
Q27: Return on investment:
A) takes the gross revenue
Q28: The return on target influence model:
A) demonstrates
Q29: The return on impressions model:
A) takes the
Q30: The return on social media impact model:
A)
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